MIT Media Lab Logo: Flexibility

Somehow, I missed the fact that MIT Media Lab changed it’s logo. There’s an article about the change at UnderConsideration. I don’t care for the ML logo itself, and think the formal relationship between the mark and the Helvetica is problematic, but love the application of the logo as well as the flexibility of the system to work for different projects and groups within the Media Lab. In fact, the projects and groups often have better logos!

Below are some images from the article.

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