The Patreon Brand Guidelines are very basic (visual only: color, placement of logo). But take a look at how they’ve set them up online.
https://www.patreon.com/brand/guidelines
Author Archives: lfranz
Show Your Responsive Website!
Here is one way to show your responsive website in your brand book or process book. The three examples below are from Web Typography, Fall 2016.
Feel free to download an image, erase the site imagery, and put in your own screenshots. You can also find other templates online if you prefer.
Responsive Web Template
When it comes time to build your site, you have many options.
- Start with a site you made last semester. Strip out the content and modify it.
- Start from this responsive_template. Change the content and modify it.
- Start from scratch.
- Find and use an app or service to build your site. Use your basic HTML/CSS skills to figure out a new way to build what you need.
New Visual Identities that Matter (Re-Branding)
From Kodak to The Met the brand new visual identities that matter
Posted by Type Room (January 2017)
How to rebrand a company through all this chaos? How to stand out with a visual language so original that will become your official signature for the year’s to come? How to win the branding game when almost every graphic designer tries to come forward with a unique vision? Well, leave it to some pros to show you the way. Typerooom wishes you a very inspirational 2017 in this presentation of everything that challenged the graphic design scene the year of the Trump, aka 2016. The following logos and rebranding projects took the world by storm -either because they are original or challenging. These new entries are already iconic for all the right (and sometimes wrong) reasons.
Boozy Bottles
A quick look at some great bottle/packaging design from the AIGA blog “Eye on Design.”
http://eyeondesign.aiga.org/happy-hour-illuminati-glamour-liquor/?mc_cid=a42a5ebc0c&mc_eid=41a2b10d5c
Designing with Screen Shots!
MIT Media Lab Logo: Flexibility
Somehow, I missed the fact that MIT Media Lab changed it’s logo. There’s an article about the change at UnderConsideration. I don’t care for the ML logo itself, and think the formal relationship between the mark and the Helvetica is problematic, but love the application of the logo as well as the flexibility of the system to work for different projects and groups within the Media Lab. In fact, the projects and groups often have better logos!
Below are some images from the article.
Three Lessons in Branding
Sydney Opera House
A look at the process behind designing a comprehensive motion system for the Sydney Opera house. Not really designing a logo… but the motion-forms that work with the logo and other content. Another element of a branding system.
http://identitydesigned.com/sydney-opera-house/
Keep Going.
These showed up in my facebook feed today. A reminder that logos are NOT easy to design. They take time, effort, and a lot of discarded ideas. So if you’re struggling with getting your logo nailed down… if you’re feeling discouraged… know that great work does not come easily or immediately. Keep going.
And even when you THINK you’ve got it, try another approach!
Work is by Malcom Grear Designers. Providence, RI.
