In order to analyze how other products in your “brand space” are branding themselves, collect examples. A simple way to collect examples is to take screenshots (shift+command+4) of the homepage and “about us” pages of their web sites.

For example, here I’ve taken screen shots of the coca cola website and Hansen’s natural soda website. Organize your screen shots (printing them out in color is very helpful) and do the Visually Analyzing Brands exercise.

Homepages

About Us Pages