A look at the process behind designing a comprehensive motion system for the Sydney Opera house. Not really designing a logo… but the motion-forms that work with the logo and other content. Another element of a branding system.

http://identitydesigned.com/sydney-opera-house/

These showed up in my facebook feed today. A reminder that logos are NOT easy to design. They take time, effort, and a lot of discarded ideas. So if you’re struggling with getting your logo nailed down… if you’re feeling discouraged… know that great work does not come easily or immediately. Keep going.

And even when you THINK you’ve got it, try another approach!

Work is by Malcom Grear Designers. Providence, RI.

Read about the Pinterest Logo Redesign on the Pinterest Blog.

Don’t let the picture of the computer monitors fool you. This is not a tutorial on how to use Illustrator. This guy will show you what a real, professional graphic designer thinks about when designing a logo for a client.